Mentor-Mentee Meeting Notes

__Date:__ 01.05.2024

__Time:__ 5:00 PM

__Mentor:__ Joe Trussell (Marketing Coach)

## Goals
- Identify gaps in the marketing funnel
- Get feedback on ad copies for Facebook.
- Get instructions on how to go about community marketing.

## Points of Discussion
- Facebook seems to be lagging behind other platforms. 
- Twitter has growth potential but reach is limited due to automation. 
- Need to get verified and create common usernames for social profiles. ‘
- Ad campaigns need to be better structured and not run till it is sorted. 
- Website loading speed is not optimal. Check with Roshan. 
- SEO could be improved with highly targeted keywords.

## Feedback
- The marketing funnel seems to be disorganized. I need to take a first principles approach. 
- SEO seems to be high converting but gets the lowest investment. 
- Ad copies are fine but need to induce more urgency for better conversions. 
- Ad designs should be put through A/B testing before amplification. 
- Not the right time for community marketing, revisit post Q1 2025. 

## Action Items
- Get ad designs on A/B testing campaigns by tomorrow.
- Add urgency keywords on ad copies by EOW
- Get verified on social platforms by Feb 20.  
- Restructure ad campaigns on Facebook by EOW.
- Check with Roshan on website loading speed and sort it. 

__Next Meeting Date:__ 15.05.2024